MG Smart Distribution is a unified commerce platform for U.S. liquor manufacturers — a beautiful, manufacturer-branded storefront on top, an intelligent routing engine underneath that determines the compliant path for every transaction across all 50 states.
With narrow exceptions, a producer cannot sell directly to a retailer or to the consumer. Product must flow through wholesalers and retailers — each of the 50 states layering its own rules on top.
Distilleries, wineries, breweries. Holds the TTB Basic Permit. Owns the brand and the bottle — but not, in most states, the customer relationship.
Tier 1Licensed distributors in 33 license states; the state itself in 17 control states. Takes title to the product. Typically captures 25–30% of retail price.
Tier 2Liquor stores, bars, restaurants. The legal seller of record to the end consumer. Captures another 30%+ of retail price. Holds the customer data.
Tier 3Branded e-commerce front-end with inventory, product catalog, custom-bottle builder, promotions, and customer accounts.
Real-time rules covering self-distribution, DtC, reciprocity, production caps, excise tax, age verification, dry counties, and Sunday/holiday restrictions.
Order-by-order decisioning — self-distribution, three-tier chain, or retailer-of-record — with automated hand-off to the chosen path.
Onboarding and management of Tier 2 and Tier 3 partners across states, with automated commissions, settlement, and reporting.
Manufacturer-facing dashboard: sales by state, by SKU, by channel, with customer-level insight where regulation permits.
Demand forecasting, dynamic pricing within state rules, fraud detection, age-verification anomaly checks, compliance-risk scoring.
The routing engine evaluates the destination, the manufacturer's licenses, the product category, production volume, and available partners — then selects one of three fulfillment paths.
When state law permits Tier 1 direct-to-retailer or direct-to-consumer, and the manufacturer meets any production cap.
When the state requires every sale to flow Tier 1 → Tier 2 → Tier 3, including license states and government control states.
Where the manufacturer has no in-state distributor yet, but a network retailer can legally fulfill from an in-state retail license.
Oak & Eden Whiskey — the Fort Worth craft distillery known for its in-bottle finishing spires and over 2,000 unique custom whiskey variations — is the platform's anchor reference deployment.
For early-stage distilleries operating in 1–3 states.
For mid-market manufacturers operating multi-state.
For established producers with complex needs.
All plans include a one-time onboarding fee ranging from $5,000–$25,000 depending on scope of integration and number of states activated. Pricing is illustrative and subject to refinement during pilot phase.
Headquartered in the Dallas–Fort Worth metroplex. Serving Tier 1 manufacturers across the United States. Take a 30-minute walkthrough with our team and see your brand's storefront come to life.